After doing a 180 degree about-face from becoming a paid site in 2004, clickanddate.com continues to be one of the favorites for meeting people on the internet.
Including features like picture scrapbooking, real-time email and instant messaging, interactive public forums, and audio/video chat rooms, clickanddate.com has found a way of turning internet dating into a byproduct of meeting friends online.
clickanddate.com has set out to make dating secondary to finding online friends and having fun without the expense of having an expense. Create a profile, enjoy meeting new friends and if something turns into a love interest, it’s just a benefit.
“For me, it’s about the creativity aspect in bringing people together in a social online environment,” claims Chad Brak, the Founder of clickanddate.com. “I want to pursue an evolving friendship/dating community that never sleeps when it comes to inventing new ways for people to express themselves over the internet.
Ask any member what they think of the site and I guarantee they will comment on its ever changing qualities,” says Chad who once had intentions of making boM a paid site. He admits that seeking too much monetary reward for a social online community seemed to clash.
He says, “In the beginning, I developed boM with no intentions of making it a paid site. When I decided to go paid in 2004, I felt I was straying away from my original business model which was to create a fun and free social site that would make money solely on advertising.”
clickanddate.com now has thousands of members since its conception in 2003. It has grown at a steady pace and has continued to please members that just refuse to leave. “I want to continue forward development as a free site always thinking outside the box,” claims Chad. “Signing up can be compared to creating a membership on a perpetual beta site which is always striving to enhance its content and functionality.”